Resumen
La amenaza latente de pandemias futuras causadas por virus respiratorios con potencial epidémico y pandémico es uno de los problemas que enfrenta el sector empresarial. A esto se le suma el hecho de que muchas lecciones aprendidas de empresas durante la pandemia que son desarrollados considerando estructuras organizacionales complejas, los mejores recursos, tiempo, costos y el mejor equipo de trabajo no pueden ser exitosos mientras que otros proyectos desarrollados bajo estructuras muy inferiores y con menos recursos si lo son y viceversa. Por las particularidades la investigación corresponde a un diseño no experimental, de corte transversal, exploratorio y descriptivo. Para explicar el problema de estudio, se acudió a la investigación bibliográfica y de campo, se utilizó métodos teóricos, empíricos y estadísticos. En el resultado propuesto destaca la permanente actualización sobre las decisiones, estrategias y lecciones empresariales aprendidas dentro del contexto de la pandemia originada por el COVID-19.
Abstract
The latent threat of future pandemics caused by respiratory viruses with epidemic and pandemic potential is one of two problems that the business sector faces. This is the fact that many skills learned from companies during the pandemic that are only developed considering complex organizational structures, the best resources, time, costs and the best work equipment cannot succeed as other projects developed in very inferior conditions. fewer resources se o forem e vice-versa. Regarding particularities, research corresponds to a non-experimental, transversal, exploratory and descriptive design. To explain the problem of the study carried out in bibliographic and field research, theoretical, empirical and statistical methods were used. The proposed result highlights the permanent updating of decisions, strategies and business decisions learned in the context of the pandemic caused by COVID-19.
Citas
- Akpan, I. Soopramanien, D., & Kwak, D. (2020). Cutting-edge technologies for small business and innovation in the era of COVID-19 global health pandemic. Journal of Small Business and Entrepreneurship, 1-11. https://doi.org/10.1080/08276331.2020.1799294
- Akpan, I., Udoh, E., & Adebisi, B. (2020). Small business awareness and adoption of state-of-the-art technologies in emerging and developing markets, and lessons from the COVID-19 pandemic. Journal of Small Business & Entrepreneurship, 1-18. https://doi.org/10.1080/08276331.2020.1820185
- Belhadi, A., Kamble, S., Jabbour, C. J. C., Gunasekaran, A., Ndubisi, N. O., & Venkatesh, M. (2021). Manufacturing and service supply chain resilience to the COVID-19 outbreak: Lessons learned from the automobile and airline industries. Technological Forecasting and Social Change, 163, 120447. https://doi.org/10.1016/j.techfore.2020.120447
- Breier, M., Kallmuenzer, A., Clauss, T., Gast, J., Kraus, S., & Tiberius, V. (2021). The role of business model innovation in the hospitality industry during the COVID-19 crisis. International Journal of Hospitality Management, 92, 102723. https://doi.org/10.1016/j. ijhm.2020.102723
- Brown, R., & Rocha, A. (2020). Entrepreneurial uncertainty during the Covid-19 crisis: Mapping the temporal dynamics of entrepreneurial finance. Journal of Business Venturing Insights, 14, e00174. https://doi.org/10.1016/j.jbvi.2020.e00174
- Caballero-Morales, S. O. (2021). Innovation as recovery strategy for SMEs in emerging economies during the COVID-19 pandemic. Research in International Business and Finance, 57, 101396. https://doi.org/10.1016/j.ribaf.2021.101396
- Dai, R., Feng, H., Hu, J., Jin, Q., Li, H., Wang, R., Wang, R., Xu, L., & Zhang, X. (2021). The impact of COVID-19 on small and medium-sized enterprises (SMEs): Evidence from two-wave phone surveys in China. China Economic Review, 67, 101607. https://doi.org/10.1016/j.chieco.2021.101607
- Ding, A. W., & Li, S. (2021). National response strategies and marketing innovations during the COVID-19 pandemic. Business Horizons, 64(2), 295-306. https://doi.org/10.1016/j.bushor.2020.12.005
- Ebersberger, B., & Kuckertz, A. (2021). Hop to it! The impact of organization type on innovation response time to the COVID-19 crisis. Journal of Business Research, 124, 126-135. https://doi.org/10.1016/j.jbusres.2020.11.051
- Khan, R. (2020). Waking up to reality. City Journal (en línea). https://www.city-journal.org/decayof-the-american-system
- Hao, F., Xiao, Q., & Chon, K. (2020). COVID-19 and China’s Hotel Industry: Impacts, a Disaster Management Framework, and Post-Pandemic Agenda. International Journal of Hospitality Management, 90, 102636. https://doi.org/10.1016/j.ijhm.2020.102636
- Katz, R., Jung, J., & Callorda, F. (2020). Can digitization mitigate the economic damage of a pandemic? Evidence from SARS. Telecommunications Policy, 44(10), 102044. https://doi.org/10.1016/j.telpol.2020.102044
- Kuckertz, A., Brändle, L., Gaudig, A., Hinderer, S., Morales Reyes, C. A., Prochotta, A., Steinbrink, K. M., & Berger, E. S. C. (2020). Startups in times of crisis - A rapid response to the COVID-19 pandemic. Journal of Business Venturing Insights, 13, e00169. https://doi.org/10.1016/j.jbvi.2020.e00169
- Lechuga, M. & Hernández, J. (2020). La primavera del 2020: Las repercusiones del Covid-19 en los patrones de consumo y el comercio electrónico en Durango, México. Revista de Economía del Caribe, 26. http://portal.amelica.org/ameli/jatsRepo/318/3181675004/index.html
- Lee, S. M., & Trimi, S. (2021). Convergence innovation in the digital age and in the COVID-19 pandemic crisis. Journal of Business Research, 123, 14-22. https://doi.org/10.1016/j.jbusres.2020.09.041
- Montiel Méndez, O. J., Flores Novelo, A., Avila Paz, E., & Sierra Martinez, S. J. (2021). “Tengo que sobrevivir”: Relato de vida de tres jóvenes microemprendedores bajo COVID-19. Telos Revista de Estudios Interdisciplinarios en Ciencias Sociales, 23(1), 67-84. https://doi.org/10.36390/telos231.06
- Nguyen, H. H., Ngo, V. M., & Tran, A. N. T. (2021). Financial performances, entrepreneurial factors and coping strategy to survive in the COVID-19 pandemic: case of Vietnam. Research in International Business and Finance, 56, 101380. https://doi.org/10.1016/j.ribaf.2021.101380
- Martínez, C., & Rubio Bañón, A. (2020). Emprendimiento en épocas de crisis: Un análisis exploratorio de los efectos de la COVID-19. Small Business International Review, 4(2), 53-66. https://doi.org/10.26784/sbir.v4i2.279
- Papadopoulos, T., Baltas, K. N., & Balta, M. E. (2020). The use of digital technologies by small and medium enterprises during COVID-19: Implications for theory and practice. International Journal of Information Management, 55, 102192. https://doi.org/10.1016/j.ijinfomgt.2020.102192
- Ramírez Charca, E. D., & Campos Lizarzaburu, W. B. (2020). Microempresas en pandemia: una aproximación desde el discurso del emprendedor. Economía & Negocios, 2(2), 22-31. https://doi.org/10.33326/27086062.2020.2.968
- Ratten, V. (2020). Coronavirus (covid-19) and entrepreneurship: changing life and work landscape. Journal of Small Business and Entrepreneurship, 1-14. https://doi.org/10.1080/08276331.2020.1790167
- Shafi, M., Liu, J., & Ren, W. (2020). Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan. Research in Globalization, 2, 100018. https://doi.org/10.1016/j.resglo.2020.100018
- Shankar, V., Kalyanam, K., Setia, P., Golmohammadi, A., Tirunillai, S., Douglass, T., Hennessey, J., Bull, J. S., & Waddoups, R. (2020). How Technology is Changing Retail. Journal of Retailing. https://doi.org/10.1016/j.jretai.2020.10.006
- Sheth, J. (2020a). Business of business is more than business: Managing during the Covid crisis. Industrial Marketing Management, 88, 261-264. https://doi.org/10.1016/j.indmarman.2020.05.028
- Sheth, J. (2020b). Impact of Covid-19 on consumer behavior: Will the old habits return or die? Journal of Business Research, 117, 280-283. https://doi.org/10.1016/j.jbusres.2020.05.059
- Zahra, S. A. (2021). International entrepreneurship in the post Covid world. Journal of World Business, 56(1), 101143. https://doi.org/10.1016/j.jwb.2020.101143